Tailor Brands and LegalZoom both offer limited liability company (LLC) formation services, but their packages are designed for different types of entrepreneurs. While Tailor Brands offers powerful branding tools in addition to LLC formation, LegalZoom focuses on legal services for business owners.
If you want to quickly build a brand and establish an online presence, we recommend Tailor Brands. If you think you are going to need ongoing legal services, LegalZoom might be the better option.
It’s also worth mentioning that if you just need basic LLC formation services, we recommend exploring more options.
Our Pick: Tailor Brands
Tailor Brands offers reliable LLC formation services plus all the tools you need to build a brand and market your business.
Start NowTailor Brands vs. LegalZoom At a Glance
| Basic Plan Features | Tailor Brands | LegalZoom |
| LLC Filing | $0* | $0* |
| Registered Agent | $199/year | $249/year |
| Operating Agreement | $29 | $99 |
| EIN | $99 | $79 |
| Get Started | Get Started |
*Does not include state fee
What Is LegalZoom?
LegalZoom is a well-established online legal services provider that offers LLC formation as part of its broader suite of legal solutions. The company provides a user-friendly platform to guide customers through the LLC formation process, offering various packages with different levels of support.
LegalZoom’s services typically include name availability checks, filing of articles of organization, creation of operating agreements, and options for registered agent services. The company is known for a comprehensive approach and additional legal resources, but may be pricier compared to some competitors.
Who Is LegalZoom Best For?
LegalZoom is ideal for small business owners and entrepreneurs who want a comprehensive, one-stop solution for their legal needs beyond just LLC formation. It’s particularly well-suited for those who value having access to additional legal resources and may need ongoing legal support as their business grows.
Read our full LegalZoom review to learn more.
What Is Tailor Brands?
Primarily known as an artificial intelligence (AI)-powered branding and logo design platform, Tailor Brands’ expanded services now include LLC formation. The company’s LLC formation service is often bundled with branding solutions, appealing to entrepreneurs who want to establish their business entity and create a visual identity simultaneously.
Tailor Brands offers a streamlined process for LLC formation, typically including the basics like a name availability search, filing of formation documents, and operating agreement templates. This service may be more attractive to those prioritizing brand identity alongside legal formation, but may not offer as extensive legal support as dedicated legal service providers.
Who Is Tailor Brands Best For?
Tailor Brands is best for startup founders and small business owners who prioritize branding alongside legal formation. It’s especially suitable for creative entrepreneurs or those in visual-centric industries who want to establish their LLC while simultaneously developing their brand identity and logo.
Read our full Tailor Brands review to learn more.
Start Your LLC Journey With Tailor Brands
Tailor Brands offers free formation services plus branding and marketing services to help you establish your brand.
Get StartedLegalZoom vs. Tailor Brands: In-Depth Comparison
While both Tailor Brands and LegalZoom offer LLC formation, their approaches, strengths, and additional services differ considerably. This breakdown will explore key aspects, such as pricing, user experience, additional features, and scalability, to help you determine which service aligns best with your entrepreneurial needs and lon-term business vision.
Pricing
🏆 Tailor Brands
Tailor Brands generally offers more competitive pricing for LLC formation than LegalZoom. Their base packages are often cheaper, and they frequently bundle LLC formation with branding services to provide better value for entrepreneurs needing both.
Tailor Brands’ streamlined pricing structure and regular promotions contribute to lower overall costs compared to LegalZoom’s tiered, higher-priced packages. However, while more budget-friendly, Tailor Brands may offer less comprehensive legal services than LegalZoom — a potential drawback for businesses with complex legal needs.
Processing Time
🤝 Tie
Tailor Brands and LegalZoom offer similar processing times for LLC formation — typically ranging from days to weeks, depending on the package and state. Both provide standard and expedited options. However, the actual turnaround time often depends more on state processing speeds than the service provider.
User Experience
🏆 Tailor Brands
Tailor Brands typically offers a better user experience than LegalZoom due to its more streamlined, modern interface and intuitive design. The platform’s AI-driven approach simplifies the LLC formation process, guiding users through each step with clear instructions and minimal legal jargon.
Plan Customization
🏆 Tailor Brands
Unlike LegalZoom’s rigid tiered packages, Tailor Brands allows users to select the specific services they need in order to create a more personalized package. This à la carte approach enables entrepreneurs to avoid paying for unnecessary features while ensuring they get exactly what their business requires.
Legal Services
🏆 LegalZoom
As a legal services provider, LegalZoom offers a wider array of legal resources and support beyond LLC formation. This includes access to attorney consultations, legal document review, trademark registration, and ongoing compliance services.
Unlike Tailor Brands, which focuses primarily on branding and basic formation services, LegalZoom can offer continuous legal support as your business grows. That makes it a more suitable option for entrepreneurs who anticipate needing broader legal assistance throughout their business journey.
Experience
🏆LegalZoom
LegalZoom has been a pioneer in online legal services for more than two decades, handling millions of LLC formations across various industries and states. This extensive history has allowed LegalZoom to refine its processes, address a wide range of legal scenarios, and develop a deep understanding of state-specific requirements. In contrast, Tailor Brands, primarily known for its branding services, is a relative newcomer to LLC formation.
Customer Support
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LegalZoom and Tailor Brands offer comparable customer support options for their LLC formation services. Both companies provide multiple channels for assistance, including phone, email, and live chat support during business hours. They also each offer comprehensive FAQ sections and knowledge bases on their websites to address common customer questions.
Brand-Building and Marketing Tools
🏆 Tailor Brands
Tailor Brands offers a comprehensive suite of AI-powered design tools, including those to support logo creation, business card design, and social media kit generation. The platform seamlessly integrates these branding elements with the LLC formation process, providing a cohesive package for new businesses. Unlike LegalZoom, which primarily focuses on legal services, Tailor Brands offers ongoing brand management tools, design customization options, and marketing assistance.
Scalability
🏆 LegalZoom
LegalZoom’s offerings extend far beyond initial LLC formation, encompassing a wide range of legal needs that businesses encounter as they expand. This includes services like contract management, intellectual property protection, and compliance assistance across multiple states. Plus, LegalZoom offers more business structure formation services for startups that may want to switch to a corporation as their business structure once they take on outside investment.
Educational Resources
🤝 Tie
Tailor Brands and LegalZoom offer comparable educational resources for entrepreneurs forming LLCs, each providing valuable information within their areas of expertise. Both platforms feature extensive knowledge bases, blogs, and FAQ sections that cover the basics of LLC formation and management. They offer guides on business structures, state-specific requirements, and compliance issues. While LegalZoom may have a slight edge in terms of depth of legal content, Tailor Brands compensates with strong resources on branding and marketing for new businesses.
Tailor Brands vs. LegalZoom: Customer Reviews
LegalZoom and Tailor Brands have similar star ratings on Trustpilot with LegalZoom earning 4.3 out of five stars and Tailor Brands earning 4.5 out of five stars. However, Tailor Brands has nearly twice as many customer reviews as LegalZoom.
Many positive reviews of Tailor Brands praised the company’s customer support team for exceptional service and knowledgeability. In contrast, negative reviews cited unwanted upselling and a lack of information provided surrounding some fees.
LegalZoom’s positive reviews also cited superior customer service experiences as well as seamless formation processes. Their negative reviews, however, commonly mention high prices with no delivery on some prepaid services.
LegalZoom responds to very few customer reviews whereas Tailor Brands is much more active in replying to both negative and positive reviews.
Here are some verified LegalZoom reviews (from Trustpilot) by customers who used this formation service to help launch their business:
“Professional communication, listen to your questions and concerns and very knowledgeable”
“LegalZoom has been seamless for me. Every step of the way I have had assistance and had my questions answered. They have reached out to me before I’ve even had to, to make sure I am getting the direction I need. Highly recommend.”
“Their app is well-designed and the process to get everything done is easy. But their fees are far too high compared to small independent businesses who offer the same services. I really put my trust in LegalZoom to not rip me off (wasn’t that kind of the promise of these new software companies?), but you can get the same outcomes for 1/3 the price elsewhere.”
“Had to file a new statement of info for California. Called LegalZoom and an agent helped me get this done with ease and professionalism!”
Tailor Brands is used by entrepreneurs who:
- Want to build a brand
- Need an eye-catching logo
- Want an all-in-one service
- Need a website
Here are some verified Tailor Brands reviews (from Trustpilot) by customers who used this formation service to help launch their business:
“I love the logo they created for me so far they’re making it very easy to create this I needed this”
“I’ve just started my new business and needed a new logo. I came across Tailor Brands and what a life saver. I was able to create [my] logo, submit my application for my LLC, and create a digital business card that I could download to my phone and my IG account. You literally have everything you need right here. Way to go guys on a great site!”
“It’s a hassle that the customer care agents don’t have all the information to help customers I.e legal info. Another thing I noticed is you may have to pay for your EIN separately if you file an LLC being a non American citizen not very convenient and this adds to the cost of the overall documentation. I think a 3 star is fair.”
“Tailor Brands has been very helpful in designing a business logo and website. They are quick to respond to questions and always guide me in the right direction.”
LegalZoom vs. Tailor Brands: Pricing
Tailor Brands LLC Packages
Be aware that LLC service costs could change at any time.
Tailor Brands offers three different plans. We prefer the Tailor Brands Elite package because it’s the one that really demonstrates the potential of the LLC formation service. We’ll highlight this all-in-one package first.
Recommended: All-in-One Elite ($199 + State Fees) includes:
- LLC formation
- Annual compliance
- Expedited processing
- Operating agreement
- Free domain for a year
- Logo maker
- Website builder
- Digital business card
- Social media post maker
- Business cards tool
Lite ($0 + State Filing Fees) includes:
- LLC formation
- Standard application processing
Essential ($149 + State Fees) includes:
- LLC formation
- Expedited processing
- Annual compliance
- Operating agreement
LegalZoom LLC Packages
Basic ($0 + State Fees) includes:
- LLC formation
- Articles of Organization
- 30-day order processing guarantee (this does not include state processing times).
Pro ($249 + State Filing Fees) includes:
- Operating agreement
- EIN
- Faster processing times than Basic package
Premium ($299 + State Filing Fees) includes:
- All features in Basic and Pro
- Attorney consultations
- Legal forms
- Faster shipping and processing
More Info:
Rush processing times vary from state to state, and some states will expedite processing to one hour for high fees. Before purchasing the Premium package, it would be a good idea to ask LegalZoom what rush state processing means in your state.
If you come across the terms “processing” time vs. “filing” time on the different LLC formation websites, know that they mean two different things. Processing time refers to the number of days it takes to process all documents relating to your business by the company you choose and filing time is up to the government office responsible for filing the documents.
Tailor Brands vs. LegalZoom: The Bottom Line
We think Tailor Brands offers the best package for entrepreneurs who want LLC formation, website building, and branding tools. The company’s Elite Plan is ideal if you are ready to invest in a high-quality logo, website, and social media presence.
LegalZoom is a great option if you are not interested in branding and need basic LLC formation and ongoing legal services.
If you’re looking for the lowest price and best bundled package that includes all the necessities to start your business quickly, our favorite, Northwest Registered Agent, comes out on top. In addition to LLC formation, Northwest provides a free year of registered agent service.
You can also check out our review of the best LLC services to explore other affordable business formation options!
Form Your LLC & Get a Logo With Tailor Brands
Get more than just formation services with Tailor Brands’ array of branding and marketing services.
Get StartedFrequently Asked Questions
Which is better Tailor Brands or LegalZoom?
If you require various legal services and have specific legal concerns, LegalZoom is the better choice due to its focus on legal assistance for businesses. However, if your priority is branding and design, choose Tailor Brands, as it focuses on providing robust graphic design tools and branding solutions.
How trusted is LegalZoom?
LegalZoom is a highly established LLC formation and legal services provider. The company offers a range of legal resources and has built a strong reputation over the years, making it a trusted choice for entrepreneurs.
Can I form an LLC on my own?
Yes, you can form an LLC on your own. The LLC formation process involves understanding your state’s requirements for setting up this type of business structure, filing necessary documents, and adhering to legal and financial obligations.
You can learn how to start an LLC by visiting our comprehensive guide.
Do either LLC services offer assistance with annual reports?
Both Tailor Brands and LegalZoom offer assistance with annual reports as part of their compliance support services, helping businesses stay up-to-date with state filing requirements. LegalZoom’s annual report service starts at $99, while Tailor Brands starts at $199.
Can I get a business bank account through Tailor Brands or LegalZoom?
No, neither Tailor Brands nor LegalZoom directly offers business bank account services. However, they provide the necessary documentation you’ll need to open a business bank account after forming your LLC.
Which service includes an operating agreement template?
LegalZoom includes an operating agreement template with its Pro and Premium packages. Tailor Brands includes an operating agreement with its Essential plan and Elite package.
What are the best qualities of each service?
Tailor Brands’ best qualities are its creative tools for logo creation, websites, and branding assets. LegalZoom’s strengths are the comprehensive legal assistance it provides.
