Embroker stands at the forefront of a digital revolution in commercial insurance. As businesses face increasingly complex risks, this innovative company aims to simplify the insurance process without sacrificing comprehensive coverage. But, is it the right insurance provider for your startup?
This guide will help you assess whether or not Embroker is the best insurance service for your business by outlining the company’s pros and cons, key offerings, and how it measures up to the competition.
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Get StartedWhat Is Embroker?
Embroker is a digital insurance company that specializes in providing business insurance solutions. With a primary focus on offering technology-driven insurance services tailored for startups, small to medium-sized businesses, and high-growth companies, Embroker uses data analytics and artificial intelligence (AI) to streamline the insurance process. This approach makes it faster and more efficient for businesses to obtain coverage.
The company offers a range of insurance products, including professional liability, directors and officers (D&O) insurance, cyber insurance, and employment practices liability insurance (EPLI), among others. Embroker aims to simplify the traditionally complex insurance industry by providing online quotes, policy management, and claims handling through a digital platform — potentially reducing costs and improving the overall customer experience for businesses seeking insurance coverage.
Embroker at a Glance
Insurance Products | Business Owners Policy (BOP), Cyber, D&O, Tech Errors and Omissions (E&O), EPLI, etc. |
Best For | Venture-backed startups and tech companies |

Pros & Cons of Embroker
Pros
- Digital-First Platform: A user-friendly online interface delivers quick quotes and policy management.
- Specialized Startup Coverage: Tailored insurance products ideally suit tech startups and high-growth companies.
- Customizable Policies: Flexible coverage options enable customers to meet their specific business needs.
- Fast Turnaround: Embroker provides streamlined processes for obtaining quotes and binding policies.
- Data-Driven Pricing: The use of advanced analytics potentially offers more competitive rates.
Cons
- Limited Personal Support: Embroker offers less face-to-face interaction than traditional insurance brokers.
- Potentially Complex for Some: Very small businesses with simple insurance needs may find it overwhelming.
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Get a QuoteEmbroker Insurance Products

Given Embroker’s broad array of coverage options, we’ve highlighted a few of the company’s most popular policies for business protection — from BOP coverage to fiduciary liability policies. Customers can add these policies to the packages shown above or purchase them on their own.
Business Owners Policy
Embroker’s BOP is a compilation of several policies popular for business owners. This includes commercial property, general liability, and business interruption insurance. It’s a robust package that spans several types of policies rather than requiring business owners to select each type of coverage individually.
Professional Liability
Professional liability insurance — also known as E&O, malpractice, or professional indemnity insurance — protects businesses from civil lawsuits. Specifically, it covers lawsuits caused by negligence, common mistakes, omissions, and misrepresented claims.
Directors & Officers
D&O coverage protects executives in these roles from personal financial loss. This type of policy covers regulatory issues, lawsuits involving competitors or employees, and shareholder claims against company management.
Employment Practices Liability
EPLI coverage protects businesses against claims made by employees that involve discrimination, wrongful termination, and harassment as well as any other employee-related claims. This type of policy can help cover businesses in the event of a retaliation, defamation, harassment, or other type of claim.
Cyber Liability
Embroker’s cyber liability insurance covers both first- and third-party financial losses from data breaches as well as cybercrimes. This includes data loss, recovery, and recreation; the loss of revenue from a business interruption due to a data breach; computer fraud; cyber extortion; and other harmful results of a cybersecurity incident.
Tech Errors & Omissions
While similar to the generalized E&O insurance policies, tech E&O policies are more tailored to the industry. For example, this type of coverage protects businesses in the case of a service or product failing to meet customer demands by covering the company’s legal fees, any damages, and other impacts from this type of incident.
Fiduciary Liability
Fiduciary liability insurance covers claims of benefits mismanagement by benefit plans, such as retirement plans and employee welfare plans. If a member of a business’s benefits team makes an error, this type of policy protects the business from any claims if it’s held liable.
Commercial Crime
Commercial crime policies protect businesses in the event of petty theft, fraud, burglary, or other crime-related problems. Events can be caused by third parties or employees with this policy, which covers loss of money or assets due to a criminal event.
Workers’ Compensation
Workers’ compensation coverage is a state requirement for businesses. Embroker’s policy covers employee injuries — specifically, medical expenses, death benefits, lost wages, and rehabilitation for incidents occurring at work.
Key Person Insurance
Key person insurance is similar to D&O coverage in that it protects company leaders. However, rather than providing personal protection for executives, this policy operates as a life insurance policy for one of the business’s most key employees like a high-level executive or leader.
How to Get an Embroker Quote
On the Embroker homepage, you’ll find options to get quotes for different types of business insurance. Select the coverage you’re interested in and click on the “Get a Quote” button. You’ll then be asked to provide some basic information about your business, including its industry, size, and location.
After submitting your initial information, Embroker’s digital platform will guide you through a series of more detailed questions about your business and its specific risks. This simple process usually takes less than 10 minutes to complete. Once you answer all the questions, Embroker’s system will generate a quote based on your inputs. You can then review the quote online and make adjustments to the coverage limits or add additional policies, as needed.
Embroker Reviews
Embroker has very few verified customer reviews available online. Of the reviews available, customers commented on plan customizability and the usability of the platform. Negative reviews cited a lack of mobile applications and slow customer service response times. The company hasn’t responded to positive or negative reviews on either WalletHub or Insuranks.
Here are some reviews from WalletHub and Insuranks by people who used Embroker for their businesses:
“I’ve worked with quite a few insurance companies and this one is truly exceptional. Big shout out to Julie Noonan who built a customized insurance package for us. For companies with new business models for traditional industries, Embroker sure knows how to structure the package appropriately.”
“Slow response time. When I finally received a response, they stated they could not assist my business but provided the name of another agency that might be able to meet our needs. I reached out to the other agency and did not receive a response.”
“As a startup founder with plenty of things on my mind to take care of every day to make sure our startup is set for success, Embroker was the right insurance company at the right time to make sure our startup is financially covered without spending much time, money and hassle.”
“I really don’t understand how come they don’t have a mobile app, or how their claims process works, but they are a great solution for IT and tech businesses and offer a large variety of options in terms of both carriers and policies.”
Embroker Alternatives
While Embroker offers a wide assortment of coverage options for businesses, it’s important to weigh your options before deciding on an insurance provider. Next Insurance, Vouch, Thimble, and CoverWallet are a few of the alternative providers that offer various pricing, features, and coverage options. Here’s how each of these companies measure up against Embroker.
Next Insurance vs. Embroker
Next Insurance and Embroker are both digital-first insurance providers that target small businesses, but they have some key differences. Next Insurance specializes in simplified, tailored coverage for small businesses and self-employed folks, offering a very user-friendly online experience. It’s known for a quick quote process and instant coverage. Embroker, on the other hand, caters to a wider range of businesses that include startups and larger companies and offers more complex commercial insurance solutions. While both are great providers, Embroker offers a higher level of customizability than Next Insurance.
Vouch vs. Embroker
Vouch and Embroker are both notable for their focus on serving startups and venture-backed companies, but they have distinct approaches. Vouch exclusively targets startups and has tailored its entire product lineup and underwriting process to meet the unique needs of early stage and high-growth companies.
Embroker, while also strong in the startup space, serves a broader range of businesses across various industries. The company offers a wider variety of insurance products and can often accommodate larger or more established companies as well. Overall, Embroker serves a wider range of customers and offers more customizability. However, entrepreneurs looking for a startup-first approach may prefer Vouch.
Thimble vs. Embroker
Thimble specializes in on-demand, short-term insurance coverage for small businesses and freelancers. The company is known for offering policies that customers can purchase by the hour, day, or month, which is particularly useful for project-based work or temporary needs. This flexibility is Thimble’s key differentiator.
Embroker, in contrast, focuses on providing more traditional annual policies and comprehensive coverage options for businesses. It caters to a wider range of industries and company sizes, offering more robust insurance solutions. While Thimble is ideal for businesses with fluctuating or short-term insurance needs, Embroker suits companies seeking ongoing, customizable coverage.
CoverWallet vs. Embroker
CoverWallet acts primarily as an insurance marketplace, partnering with multiple carriers to offer a wide range of coverage options. The company provides a user-friendly interface for comparing quotes from different insurers along with advisory services to help businesses choose the right coverage.
Embroker, while also offering a digital platform, has a stronger focus on leveraging technology in the underwriting process. The company offers some proprietary insurance products — particularly for startups and tech companies — that can lead to more competitive pricing in these niches. Embroker may have an edge in serving high-growth and technology-focused businesses.
Is Embroker Right for Your Startup?

Embroker offers fast, customizable business insurance solutions created to suit a myriad of business types. But, is it the right provider for your startup’s insurance needs? Let’s assess the companies best suited to Embroker’s services as well as those that may prefer an alternative.
It’s particularly well-suited for:
- Startups and high-growth technology companies
- Small to medium-sized businesses looking for a streamlined insurance experience
- Companies seeking customizable coverage options
However, it may not be the best fit if:
- You prefer face-to-face interactions with insurance agents
- Your business has very simple insurance needs that don’t require customization
The bottom line? Embroker offers a modern, efficient approach to business insurance that can be especially beneficial for tech-savvy companies and those with complex insurance needs. Its digital platform and data-driven underwriting can potentially lead to more competitive pricing and faster coverage for your business. However, while Embroker’s online-focused model offers convenience and customization, some business owners may prefer the traditional insurance broker experience.
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Get StartedFrequently Asked Questions
What does Embroker do?
Embroker is a digital insurance brokerage firm that provides business insurance solutions through an online platform. The company offers a range of commercial insurance products, including general liability, professional liability, and cyber insurance, among other policy types.
One of the key benefits of choosing Embroker is that it uses technology to streamline the insurance process — from getting quotes to managing policies — with a focus on serving startups and tech companies.
How is Embroker’s customer service?
Embroker offers customer service primarily through email, chat, and phone support. Plus, the company has a team of licensed insurance experts available to answer questions and provide guidance. While Embroker doesn’t offer traditional face-to-face interactions, it does offer responsive digital support and the convenience of managing its policies online.
How do Embroker claims work?
Embroker’s claims process is designed to be straightforward and efficient. Policyholders can initiate a claim through their online account or by contacting Embroker’s claims team directly. Once a claim is filed, Embroker assigns a dedicated claims advocate to guide the policyholder through the process. This individual acts as a liaison with the insurance carrier on the policyholder’s behalf.
Who are Embroker’s competitors?
Embroker’s main competitors include other digital-first insurance providers and traditional insurance brokers who’ve expanded their online offerings. Some notable competitors are Next Insurance, CoverWallet, Vouch, Thimble, and Insureon.
Do startups need business insurance?
Yes, startups typically need business insurance to protect against various risks. Even small or early stage startups can face lawsuits, property damage, or other unexpected events that could be financially devastating without proper insurance coverage.