Choosing the right platform to build your website or web app can make or break your startup’s early momentum. If you’ve been researching no-code tools, you’ve likely come across Webflow and Bubble — two of the most powerful players in the space.
While both platforms let you build without coding, they serve different needs: Webflow shines in creating stunning websites while Bubble excels at building complex web applications. We’ve outlined all of the important information about each of these platforms and how they compare to help you determine which no-code platform is right for your startup.
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Get StartedWebflow vs. Bubble at a Glance
| Webflow | Bubble | |
| Pricing | $0-$49/Month | $0-$399/Month |
| App Development | No | Yes |
| Website Design | Yes | No |
| Other Features | Search engine optimization (SEO) tools, content management system (CMS), ecommerce tools, etc. | Web and mobile app builder, app hosting, collaboration tools, etc. |
| Visit Webflow | Visit Bubble |
What Is Webflow?
Webflow is a visual web development platform that brings professional-grade, website-building capabilities to designers and non-coders. It combines the flexibility of hand coding with an intuitive visual interface, allowing users to create responsive websites while generating clean, production-ready code behind the scenes. Unlike traditional website builders, Webflow gives users precise control over design elements and animations. That makes it possible to create highly custom, dynamic websites without touching a line of code.
Who Is Webflow Best For?
Webflow is ideal for designers, creative agencies, and businesses that prioritize visual excellence and need full creative control over their websites. It’s particularly well suited for professionals who want to create sophisticated, custom websites with advanced animations and interactions, but don’t want to deal with traditional coding.
What Is Bubble?
Bubble is a powerful no-code platform that focuses on building web applications rather than just websites. It goes beyond basic web design by providing a comprehensive toolkit for creating complex, data-driven applications with its visual programming environment. Users can create everything from social networks to marketplace platforms by combining Bubble’s built-in elements with its workflow editor, database capabilities, and API integrations.
Who Is Bubble Best For?
Bubble is perfect for entrepreneurs and businesses looking to build full-featured web applications without a development team. It’s especially suited to those who need to create complex functionality — like user authentication, payment processing, or dynamic data management — and who value functionality over pixel-perfect design control.
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Get StartedWebflow vs. Bubble: In-Depth Features Comparison
When choosing between no-code platforms, entrepreneurs need to consider several key factors that’ll directly impact their business goals and development capabilities. Our analysis focuses on the most critical aspects that affect day-to-day operations, scalability, and overall cost-effectiveness.
Pricing
🏆 Webflow
Webflow offers more pricing options than Bubble and lower prices overall. Both platform’s pricing begins with a free plan, but Bubble has fewer plan options and higher costs for its top-tier package at $399 per month (when billed monthly).
App Development
🏆 Bubble
Bubble excels in application development with its robust backend capabilities and workflow editor. While Webflow focuses primarily on website creation, Bubble allows users to build complex web applications with features like user authentication, database management, and API integrations.
Website Building
🏆 Webflow
Webflow’s website-building capabilities are unmatched in the no-code space. The platform offers pixel-perfect design control, advanced animations, and responsive design tools that rival professional web development environments. While Bubble can create functional websites, it lacks Webflow’s refined design tools and visual precision. That makes Webflow the clear choice for design-focused projects.
Pre-Built Templates
🤝 Tie
Both platforms offer extensive template marketplaces with high-quality, customizable designs. Webflow’s templates excel in visual design and animation while Bubble’s templates often include pre-built functionality for common application features. Each marketplace caters to different needs: Webflow’s templates focus on professional websites and portfolios while Bubble’s templates target functional applications like dashboards and marketplaces.
SEO Features
🏆 Webflow
Webflow takes the lead in SEO capabilities with its comprehensive suite of built-in tools. The platform offers superior control over meta tags, URL structures, and XML sitemaps. Its clean code output and fast loading times contribute to better search engine rankings. While Bubble provides basic SEO functionality, it doesn’t match Webflow’s depth of features or the granular control over SEO elements.
AI Features
🏆 Bubble
Bubble has embraced AI integration more comprehensively, offering native AI capabilities and easier integration with AI services. The platform’s plugin ecosystem includes various AI tools for natural language processing (NLP), image recognition, and machine learning (ML) integrations. While Webflow has some AI-powered features, the company primarily focuses on design assistance rather than functional AI integration.
Customer Support
🤝 Tie
Both platforms maintain high standards for customer support, offering multiple channels for assistance. Webflow provides extensive documentation, active forums, and responsive email support. Bubble matches this with comprehensive tutorials, community forums, and direct support options.
Webflow vs. Bubble: Customer Reviews
Both Webflow and Bubble have earned 4.4 out of five stars on review site G2 with Webflow generating more reviews than Bubble overall. Each competitor garnered praise from customers for the user-friendliness of their platform as well as the capabilities each platform offers to achieve the user’s goals.
Neither provider responds to negative or positive reviews frequently. Both platforms received negative feedback for missing features and the learning curve of adapting to the platform.
Here are some verified Webflow reviews (from G2) by customers who used this software to help their business:
“Webflow’s user interface and ease of use is what makes it great. As a front-end developer who has used various website builders, I don’t experience the limitations I have in the past. The ability to connect and integrate with various platforms is what makes it truly unique and robust. I can easily create a simple website or a large intricate website with various integrations, it’s all customizable and flexible.”
“Webflow has the best GUI web development interface I’ve used. It’s fantastic for rapid visual iteration, has built-in staging hosts, produces remarkably clean code, and can export code for further modification and hosting elsewhere.”
“The plans can be tricky for [an] amateur like me for example struggled a bit to understand how it works then all good. For the value and price it is the best! Looking forward to new features like the analytics or the AI to be integrated!”
“The main downside of Webflow is that it takes some time learning how to use it efficiently, especially if you are a designer with no or limited knowledge of HTML and CSS (or Javascript).”
Here are some verified Bubble reviews (from G2) by customers who used this software to help their business:
“Suffice to say, Bubble is powerful in all meanings! There’s nothing you can’t do with it, and I must say it does what it was made for: it makes it easy to develop ideas and deliver them rapidly! I mean it.”
“There are some quirks to it, like any tool. It would be nice if you could return data from custom workflows and build native mobile apps. However, it just so happens the team is working to ship both of those in the near term. They are constantly building on it.”
“Bubble is the most comprehensive no code platform available – if you can think of an app idea, you can most likely build it on Bubble. With the capability to integrate with outside platforms and add custom code, as well, Bubble puts a ton of power at your fingertips.”
“Bubble’s ease of use is hands down its strongest suite! Ease of use does not mean it’s less advanced than any other tools, you can create advanced things with Bubble with just a few clicks!”
Webflow vs. Bubble: Pricing
When choosing between Bubble and Webflow, understanding their pricing structures and the features included in each plan is integral to determining if the service is right for you. Both platforms offer tiered pricing models that cater to different user needs — from individual creators to startups and beyond.
Webflow Packages
Starter Plan ($0 per month)
Notable Features:
- Webflow.io domain name
- Up to two pages included
- 20 CMS collections
- 50 CMS items
- 1 GB of bandwidth
Basic Plan ($18 per month)
Notable Features:
- Custom domain name
- Up to 150 pages included
- 500 monthly form submissions
- Surge protection
- 10 GB of bandwidth
CMS Plan ($29 per month)
Notable Features:
- Site search
- 20 CMS collections
- 2,000 CMS items
- Up to three editors
- 50 GB of bandwidth
Business Plan ($49 per month)
Notable Features:
- Up to 300 pages included
- Up to 10 editors
- Form file upload
- 10,000 CMS items
- 2,500 monthly form submissions
Enterprise Plan (custom pricing)
Notable Features:
- Unlimited users
- Enterprise-ready scale
- Advanced collaboration tools
- Enhanced customer support
- Advanced security
Bubble Packages
Free Plan ($0 per month)
Notable Features:
- API connector
- Component library
- One app editor
- Six hours of server logs
Starter Plan ($32 per month)
- Live app
- Custom domain
- Recurring workflows
- Two days of server logs
Growth Plan ($134 per month)
- Two app editors
- 10 custom branches
- 14 days of server logs
- Premium version control
Team Plan ($399 per month)
- Five app editors
- Sub app features
- 25 custom branches
- 20 days of server logs
Enterprise Plan (custom pricing)
- Choice of hosting location
- Centralized admin
- Dedicated server
- Custom workload units
The Bottom Line
While both Webflow and Bubble are powerful no-code platforms, they’re ultimately built for different purposes – and that’s the key to making your choice. If you’re building a traditional business website, portfolio, or content-driven site where design quality and visual polish are paramount, Webflow is the clear winner. It gives you unmatched design control and professional-grade results that can rival custom-coded websites.
However, Bubble is the better choice for most startup founders looking to build and launch their minimum viable product (MVP) or full-featured web application. Its robust backend capabilities, database management, and workflow systems make it possible to create complex applications without touching code. You can build user authentication, payment processing, admin dashboards, and even marketplace platforms — all while maintaining the ability to quickly iterate based on user feedback.
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Get StartedFrequently Asked Questions
Which is better: Webflow or Bubble?
Neither platform is universally “better” — they excel at different things. Webflow is the superior choice for creating professional websites with pixel-perfect design control and advanced animations. Bubble, on the other hand, is the better choice for building web applications with complex functionality like user authentication, databases, and dynamic features. Your choice should depend on your project’s needs: choose Webflow for sophisticated websites or Bubble for functional web applications.
Can Bubble make websites?
Yes, Bubble can create websites, but it’s not its primary strength. While you can build a functional website with Bubble, you won’t get the same level of design control or visual polish that Webflow offers. Bubble’s interface is optimized for creating web applications so, if you’re looking to build a primarily informational website or portfolio, you might find its design tools limiting compared to dedicated website builders.
Can you use Webflow and Bubble together?
Yes, and many companies do! A common approach is to use Webflow for the main marketing website or landing pages where design quality is crucial while using Bubble for the actual web application or customer portal. You can easily connect them by linking between the two platforms or using custom domains. This approach can give you the best of both worlds: Webflow’s design capabilities and Bubble’s functional power.
Is Bubble difficult to use?
Bubble has a steeper learning curve than typical website builders, but it’s still much easier than learning to code. While you can create basic features quickly, mastering Bubble’s workflow system and understanding how to structure complex applications takes time and patience. Most users find they can build simple applications within a few weeks, but becoming proficient at creating complex features might take a few months of regular use.
Can you write code in Bubble?
While Bubble is primarily a no-code platform, it does allow you to incorporate custom code in several ways. You can add custom HTML/CSS for styling, use JavaScript in specific elements, and create API connections to external services. However, Bubble’s strength lies in its visual development approach. It enables you to build most features without any coding knowledge, and writing custom code is typically only necessary for very specific customizations or integrations.