The non-alcoholic beverage industry has experienced a surge in innovation and popularity in recent years, with a new wave of startups reimagining how we enjoy drinks without the buzz. From sophisticated spirit alternatives to low-alcohol wines, these companies are revolutionizing the way we socialize, unwind, and savor complex flavors—all without the hangover. Whether you’re sober-curious, looking to cut back on alcohol, or simply expanding your palate, these top non-alcoholic beverage startups are leading the charge in crafting delicious, grown-up alternatives to traditional alcoholic drinks.
Top Non-Alcoholic Beverage Startups to Watch
Every year, new startups pull to the forefront of their industry through exciting innovation, tech, and industry-disrupting business models. We’ve rounded up the most exciting non-alcoholic beverage startups of 2025 that startup-lovers, investors, and aspiring entrepreneurs should follow.
Disclaimer: With so many exciting startups launching and growing worldwide, we aren’t able to cover them all. Furthermore, the startups that are listed below are not officially ranked and are listed in no particular order.
1. Monday
- Location: Carlsbad, California
- Founder(s): Christopher Boyd, Ryan Mulvany, Tonya Wearner, Bradley Seipp, Ben Acott, Marcelo Kertész
- Founded In: 2019
- Funding: Series A, $5.27 Million
- Investors Include: Decathlon Capital Partners, Attach Capital, SeedInvest
Monday is a non-alcoholic beverage company that currently offers two different products: a non-alcoholic American whiskey and a non-alcoholic London-dry style gin. Monday was founded in order to help alcohol avoiders enjoy the flavor of adult beverages without worrying about how they’ll feel Monday morning, and the company’s two great-tasting non-alcoholic spirits have certainly put them off to a good start.
2. Ritual Zero Proof
- Location: Chicago, Illinois
- Founder(s): David Crooch, Marcus Sakey, GG Sakey
- Founded In: 2019
- Funding: Series A, Undisclosed Amount
- Investors Include: Springdale Ventures, Overline, Asahi Group Beverages & Innovation
Founded in 2019, Ritual Zero Proof currently produces non-alcoholic whiskey, tequila, rum, and gin — all of which are made using all-natural, individually-distilled botanicals. In January 2020, Ritual Zero Proof raised an undisclosed amount of early-stage venture funding from a London-based VC firm focused on growing non-alcoholic beverage brands called Distill Ventures.
3. CleanCo
- Location: London, England
- Founder(s): Spencer Matthews
- Founded In: 2019
- Funding: Seed, $38.2 Million
- Investors Include: Eden Rock Capital Management, Fourward Ventures, Stonebridge
CleanCo is a British non-alcoholic spirits brand founded by reality TV star Spencer Matthews. The company offers a variety of alcohol-free alternatives to popular spirits like gin, rum, and vodka. CleanCo’s products are designed to be low in calories and sugar while maintaining the flavor profiles of traditional spirits, appealing to health-conscious consumers and those looking to reduce their alcohol intake.
4. Lyre’s
- Location: Rickmansworth, United Kingdom
- Founder(s): Carl Hartmann, Mark Livings
- Founded In: 2018
- Funding: Series A, $75.9 Million
- Investors Include: Futurecraft Ventures, Simon Capital, Point King Capital
Lyre’s. was founded in 2018 with the goal of replicating all popular spirits as non-alcoholic beverages. Today, Lyre’s produces an incredibly wide range of non-alcoholic spirits, including non-alcoholic tequila, bourbon, gin, absinthe, and more.
5. Almave
- Location: New York, New York
- Founder(s): Sir Lewis Hamilton
- Founded In: 2023
- Funding: Seed, Undisclosed
- Investors Include: Pernod Ricard, Cooper, Casa Lumbre
Almave is a premium non-alcoholic spirits brand that specializes in agave-based alternatives. The company creates alcohol-free versions of tequila and mezcal, aiming to replicate the complex flavors and experience of these traditional Mexican spirits. Almave’s products are crafted to be used in cocktails or enjoyed neat, catering to those seeking a high-quality, non-alcoholic option.
6. Surely
- Location: Austin, Texas
- Founder(s): Ryan Hanson, Justin Mares
- Founded In: 2018
- Funding: Series A, $7.91 Million
- Investors Include: A-Force Ventures, Pure Ventures, Platinum Mile Ventures
Surely uses grapes sourced from California’s finest vineyards to produce both sparkling rosé and sparkling white wines. After these wines have been distilled, though, Surely painstakingly removes all of the alcohol from them before adding in fruit juice and other all-natural ingredients to polish their taste. The result is a great-tasting and healthy wine that is completely alcohol-free.
7. ISH Spirits
- Location: Copenhagen, Denmark
- Founder(s): Morten Sørensen
- Founded In: 2018
- Funding: Angel, $6.98 Million
- Investors Include: Anora Group, Per Christensen, Accelerace
ISH Spirits produces a range of non-alcoholic alternatives to popular spirits and wines. The company’s product line includes alcohol-free versions of gin, rum, and sparkling wine, among others. ISH Spirits focuses on creating beverages that closely mimic the taste and mouthfeel of alcoholic drinks, allowing consumers to enjoy familiar flavors without the effects of alcohol.
8. NOUGHTY
- Location: London, England
- Founder(s): Amanda Thomson
- Founded In: 2013
- Funding: Equity Crowdfunding, $1.42 Million
- Investors Include: Undisclosed
Founded by a woman named one of Business Insider’s Coolest People in Food & Drink in 2019, NOUGHTY (as known as Thomson & Scott) produces non-alcoholic wines and champagnes that are vegan, organic, and sugar-free.
9. Athletic Brewing Co.
- Location: Milford, Connecticut
- Founder(s): William Shufelt, John Walker
- Founded In: 2017
- Funding: Series D, $299 Million
- Investors Include: General Atlantic, Karlie Kloss, Keurig Dr Pepper
One of the most recognizable new names in the non-alcoholic beer industry, Athletic Brewing Co. was founded in 2017 and today produces a range of non-alcoholic craft beers. What really put Athletic Brewing Co. on the map, though, aside from their great-tasting brews, is the brand’s high-profile investors, which included NFL star JJ Watt, cyclist Lance Armstrong, and co-founder of Tom’s Shoes Blake Mycoskie.
10. LOAH
- Location: London, England
- Founder(s): William Hedley, Hugo Tapp
- Founded In: 2020
- Funding: Equity Crowdfunding, $1.36 Million
- Investors Include: Undisclosed
LOAH is a wellness-focused beer brand that offers low-alcohol beer alternatives. Their beverages are created with only 0.5% alcohol by volume (ABV). Plus, each beer is gluten-free, low calorie, low sugar, and vegan — providing an alternative to beer that anyone can enjoy.
11. The Free Spirits Company
- Location: Mill Valley, California
- Founder(s): Milan Martin
- Founded In: 2020
- Funding: Seed, $2.9 Million
- Investors Include: Undisclosed
The Free Spirits Company produces non-alcoholic alternatives to classic spirits, such as bourbon, gin, and tequila. The company’s products are crafted using a proprietary distillation process that aims to capture the essence and complexity of traditional spirits without the alcohol content. The Free Spirits Company focuses on creating beverages that can be used as direct substitutes in cocktails or enjoyed on their own, catering to those seeking a sophisticated non-alcoholic option.
12. The Zero Proof
- Location: Atlanta, Georgia
- Founder(s): Sean Goldsmith, Trevor Wolfe
- Founded In: 2019
- Funding: Series A, $7 Million
- Investors Include: Overline, Springdale Ventures, Asahi Group Beverage & Innovation
The Zero Proof is an online retailer that specializes in curating and selling a wide range of non-alcoholic spirits, wines, and beers from various brands. The company offers a carefully selected collection of alcohol-free alternatives to make it easier for consumers to explore and purchase high-quality, non-alcoholic options. The Zero Proof aims to be a one-stop shop for those looking to reduce their alcohol consumption or abstain entirely while still enjoying premium beverage experiences.
13. Bemuse
- Location: London, England
- Founder(s): Nataliya Peretrutova, Anna Chalov
- Founded In: 2020
- Funding: Crowdfunding, $428,000
- Investors Include: Undisclosed
Bemuse is a craft non-alcoholic beverage company that specializes in modern, alcohol-free meads. The company creates honey-based fermented drinks that offer complex flavor profiles similar to traditional meads, but without the alcohol content. Bemuse aims to revive and reinvent the ancient art of mead-making for a contemporary, health-conscious audience by offering a unique alternative in the non-alcoholic beverage market.
