As consumer preferences shift toward healthier, more sustainable options, the wine industry is experiencing a revolution. Clean wine startups are emerging to meet the growing demand for transparent, additive-free, and environmentally conscious wine products. From canned to nonalcoholic wines, these are the hottest clean wine startups to follow.
Best Clean Wine Startups to Follow
Every year, new startups pull to the forefront of their industry through exciting innovation, tech, and industry-disrupting business models. We’ve rounded up the top clean wine startups of 2025 that startup-lovers, investors, and aspiring entrepreneurs should follow.
Disclaimer: With so many exciting wine startups launching and growing worldwide, we aren’t able to cover them all. Furthermore, the startups that are listed below are not officially ranked and are listed in no particular order.
1. Usual
- Location: San Francisco, California
- Founder(s): Matt Dukes, Rachel Vodofsky
- Founded In: 2018
- Funding: Debt Financing, $16.4 Million
- Investors Include: Harbinger Ventures, Goat Rodeo Capital, Branded Hospitality
Usual Wines offers single-serve bottles of premium, sustainably-farmed wines without any additives or added sugar. The company focuses on producing high-quality wines in convenient, 6.3-ounce portions — perfect for individual servings. Usual Wines emphasizes transparency in the winemaking process, appealing to health-conscious consumers looking for a clean wine option.
2. Canned Wine Co.
- Location: Bath, England
- Founder(s): Simon Rollings, Ben Franks FRSA DipWSET, Lisa Solovieva
- Founded In: 2019
- Funding: Seed, $803,000
- Investors Include: Prime Wine MH
Canned Wine Co. specializes in producing premium wines packaged in environmentally friendly aluminum cans. The company sources high-quality wines from various regions and packages them in portable, recyclable cans that are ideal for outdoor activities and events. Canned Wine Co. aims to make quality wines more accessible and convenient while maintaining a commitment to sustainability and reducing its carbon footprint.
3. Wander + Ivy
- Location: Denver, Colorado
- Founder(s): Dana Spaulding
- Founded In: 2017
- Funding: Series B, $13 Million
- Investors Include: Rockies Venture Club, Keiretsu Forum
Wander + Ivy offers organic, single-serve wines in elegant glass bottles. The company focuses on sourcing high-quality, certified organic wines from family-owned vineyards around the world. Wander + Ivy’s products cater to health-conscious consumers looking for premium wine options in convenient, portion-controlled packaging.
4. MYSA Natural Wine
- Location: Northampton, Massachusetts
- Founder(s): Holly Berrigan, Niclas Jansson
- Founded In: 2017
Massachusetts-based Mysa Natural Wine delivers natural wines through its ecommerce platform and monthly subscription box service. The bootstrapped company hit $1 million in revenue during the pandemic and continues to grow. In 2020, they partnered with Eater to help get their wines into more markets. In addition to being passionate about natural wines, the brand is also woman-owned and supports empowering underrepresented communities.
5. Oé
- Location: Lyon, France
- Founder(s): Thomas Lemasle, François-Xavier Henry
- Founded In: 2015
- Funding: Later Stage VC, $8.53 Million
- Investors Include: Innovin, Demeter Partners, Francis Nappez
Oé is a committed organic wine brand located in France. All products are vegan, organic, and pesticide-free, made hand-in-hand with winemakers who understand their role in preserving the environment. The grapes are grown using bio-indicating plants, natural fertilizers, and even essential oils (when necessary). In addition, Oé corks are made using sustainable cork from an FSC forest, labels are made using recycled paper, and most of the bottles come from a deposit return system.
6. Maker Wine
- Location: San Francisco, California
- Founder(s): Sarah Hoffman, Kendra Kawala, Zoe Victor
- Founded In: 2019
- Funding: Seed, $2.79 Million
- Investors Include: 1/1 Capital, Alethia Venture Partners, Bryan Mahoney
California-based Maker Wine leverages different small-production wineries that use low-intervention and sustainable farming practices to make wines. Their products are five carbs or less, 0g sugar, and have minimal sulfur additions. Consumers can purchase their canned wines online anytime, but club members can order via text and access limited-edition, members-only wines.
7. When in Rome
- Location: Stroud, United Kingdom
- Founder(s): Robert Malin, Andrea Marchesi, Lorenzo Canali
- Founded In: 2015
- Funding: Series A, $2.95 Million
- Investors Include: Future Planet Capital, Midven, Midlands Engine Investment Fund
When in Rome specializes in premium wines sourced from small, independent Italian vineyards and packaged in innovative, eco-friendly containers. This certified B corporation aims to bring authentic, high-quality Italian wines to consumers in eco-friendly packaging that keeps the wine fresh. When in Rome emphasizes sustainability and the reduction of its carbon footprint through innovative packaging and direct sourcing practices.
8. Boxt Wine
- Location: Austin, Texas
- Founder(s): Sarah Puil
- Founded In: 2020
- Funding: Private Equity Growth, $5.25 Million
- Investors Include: WX Brands, Next Coast Ventures, Berch Capital
Subscription boxed wine startup Boxt offers consumers blends of wine from around the world designed to fit specific flavor profiles. Their target audience is not people who enjoy top-shelf, aged alcohol but rather people who want to sip a glass on a Tuesday night. In addition to being an affordable option for most people, Boxt is on a mission to change environmental sustainability in the wine industry: a box of wine (which holds the same amount as four bottles) creates half the emissions of a single bottle.
9. Surely
- Location: Austin, Texas
- Founder(s): Ryan Hanson
- Founded In: 2018
- Funding: Series A, $7.91 Million
- Investors Include: Bedrock, Late Checkout, Platinum Mile Ventures
Surely produces non-alcoholic wines using innovative dealcoholization techniques to maintain the flavor profile of traditional wines. The company offers a range of alcohol-removed wines, including sparkling, rosé, and still varieties, catering to health-conscious consumers and those seeking alcohol alternatives. Surely’s products are made without added sugars and artificial flavors, appealing to the clean wine market.
10. atōst
- Location: Moorpark, California
- Founder(s): Cindy Pressman, Kyle Pressman
- Founded In: 2020
- Funding: Seed, $500,000
- Investors Include: Distill Ventures
atōst creates botanical-infused aperitifs designed to be enjoyed as sophisticated alternatives to traditional wines and spirits. The company’s products are crafted using natural ingredients, herbs, and spices, offering complex flavor profiles. atōst aims to provide a refined, adult beverage experience that is a celebration of the founder’s familial roots and the earth.
