Every successful company starts with a strategy, often refined through trials, errors, and moments of insight. Our Startup Strategy Stories hub showcases the journeys of thriving businesses, offering both inspiration and tangible lessons for budding entrepreneurs.
Whether you’re in the ideation phase or scaling up, these tales of success can provide direction and perspective.
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We explore the origin story of music streaming company Spotify, as well as its business model, and marketing and growth strategies.
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Launched in 2009, Susan Sarandon’s startup company SPiN is a global franchise of table tennis or ‘ping pong’ bars and clubs.
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There’s no denying that SpaceX, with Elon Musk’s leadership and vision, has captured the aerospace industry and the world’s attention by storm.
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Kyle MacLachlan’s Walla Walla, Washington-based winery, Pursued by Bear, has received a landslide of critical acclaim since its inception.
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Pinterest has become a household name, a go-to for anyone looking for a more visual social media experience than rivals like Facebook and Twitter.
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We explore the origin story of fintech company Paytm, as well as its business model, and marketing and growth strategies.
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Canned cocktail brands like Shay Mitchell’s Onda Sparkling Tequila are here to ensure that this new wave of ready-to-drink cocktails looks as good as it tastes.
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Oscar-winning roles aren’t the only thing Robert De Niro is skilled at producing, this is the story of Nobu, the restaurant and hotel co-founded by the actor.
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We take an in-depth look at how the Mensa Brands started, its strategies for success, and what the future holds for them.
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With a television career behind her, Lo Bosworth set her sights on a different goal — hardworking, science-backed wellness products made for women.
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We’ll explore the LinkedIn story in detail, beginning with how the company was founded and its growth strategy to get to where it is today.
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Learning about islands of plastic waste floating throughout the sea propelled Jaden Smith into launching eco-friendly water startup, Just Water.
