Every successful company starts with a strategy, often refined through trials, errors, and moments of insight. Our Startup Strategy Stories hub showcases the journeys of thriving businesses, offering both inspiration and tangible lessons for budding entrepreneurs.
Whether you’re in the ideation phase or scaling up, these tales of success can provide direction and perspective.
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We highlight the origin, business model, and marketing and growth strategies of famous photo and video sharing app Instagram.
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We look at the beginnings of food app startup Instacart and how leaders made decisions that allowed it to thrive in such a competitive landscape.
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We take a deep dive into the history and growth strategies that have made Headspace the meditation powerhouse it is today.
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Used by almost 3 billion people around the world, Facebook (rebranded Meta) has become a household name and a quintessential social media success story.
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We explore Etsy’s beginnings, history, and growth, as well as the strategies and tactics that have made it the ecommerce powerhouse it is today.
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We take a look at Domino’s origin, the history that led up to its popularity, and the vital role the company’s business strategy has played along the way.
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How did DoorDash go from fledgling startup to delivery juggernaut? Read the origin story behind the popular food delivery app and its winning strategies.
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How did Discord go from a failed video game to a unicorn startup? We’ll detail how Discord went from rags to riches by making the right startup decisions.
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Caliwater, a startup founded by actress Vanessa Hudgens and Oliver Trevena, crafts tasty wellness drinks from a lesser-known superfruit — prickly pear.
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From Bar-X, historical prohibition-era bar, to longstanding The Cotton Bottom Inn, Ty Burrell’s investment in Utah’s restaurant industry has made a splash.
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Avaline Wine, a clean wine startup founded by actress Cameron Diaz, has proven that there’s plenty of room for improvement in the golden state’s wine industry.
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Apple wasn’t always a household name. This is the story of how it started and the strategies that have contributed to its success.
